ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Marketing, 3/E: Frances Brassington, Oxford Brookes University: Stephen Pettitt Like Brassington’s Principles of Marketing, this ‘essentials’ text brings Written in a lively style with great design, Essentials of Marketing is a. Trove: Find and get Australian resources. Books, images, historic newspapers, maps, archives and more.
|Published (Last):||15 August 2013|
|PDF File Size:||9.62 Mb|
|ePub File Size:||7.80 Mb|
|Price:||Free* [*Free Regsitration Required]|
If you’re interested in creating a cost-saving package for your students, see the Packages tab. If you’re interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Account Manager to create your beassington package.
Alternative Versions Alternative Versions are designed to give your students more value and flexibility by letting them choose the format of their text, from physical books to ebook versions.
The work and materials essenfials this site should never be made available to students except by instructors using the accompanying text in their classes.
You will be informed within 7 days if your order is not approved. This is THE text by which all others are benchmarked. You have selected an online exam copy, you will be re-directed to the VitalSource website where you can complete your request Request printed exam copy View online at VitalSource.
It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response.
This book is also available with MyMarketingLab as a separate purchasedeveloped to help you get a better grade: Pick and choose content from one or more texts plus carefully-selected third-party content, and combine it into a bespoke book, unique to your course. You have requested access to a digital product.
Abd BrassingtonStephen Pettitt. Sign in to the Instructor Resource Centre.
Sign in to the Instructor Resource Centre
Updating your exam copy bookbag…. Your access will expire soon. Simply brassungton your course goals with our world-class experts, and they will offer you a selection of outstanding, up-to-the-minute solutions. A wide selection of vignettes, case studies and examples drawn from a range of industries, organisations and countries, written from a European perspective.
Pearson – Essentials of Marketing, 3/E – Frances Brassington & Stephen Pettitt
To find out who your Pearson representative is, visit www. Looking for technical support for your Pearson course materials? MyMarketingLab has been developed to help you make the most of your studies in marketing and get a better grade:. Read about Durham University’s experience of creating a bespoke course eBook for their engineering students catalogue.
You can also include skills content, your own material and brand it to your course and your institution. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding.
No eBook available Amazon. Nobody is smarter than you when it comes to reaching your students. Pearson Learning Solutions will partner with you to create a completely bespoke technology solution markteing your course’s specific requirements and needs.
Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.
Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when bbrassington a short introductory course in Marketing.
The brassihgton is well positioned for students to cover all the key marketing topics in a concise format. Would you like to use the power of MyMarketingLab to accelerate your learning? Alternative Versions are designed to give your students more value and flexibility by letting them choose the format of their text, from physical books to ebook versions. Please visit our Technical Support site. A concise version of the best-selling Principles of Marketing by Brassington and Pettitt.
Help downloading instructor resources. If you continue to have problems, try retrieving your login name password or contacting Customer Technical Support. All recipients of this work are expected to abide by these restrictions and to honor the intended pedagogical purposes and the needs of other instructors who rely on these materials. Please note that the product you are purchasing does not include MyMarketingLab. To ensure uninterrupted service, you should renew your access for this site soon.
This work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.