The NOOK Book (eBook) of the Do or Die by Clark Kokich at Barnes & Noble. FREE Shipping on $ or more!. This is part two of one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the. Articles and posts written and edited by Clark Kokich. In the fall of this year, Clark wrote and released Do or Die, the world’s first business book published.

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You also need to have JavaScript enabled in your browser. Over the last decade, Clark has been recognized as one of the premiere thought-leaders in the world of digital marketing, having been quoted frequently in the Wall Street Journal, Ad Age, the New York Times, and other national publications. Clark Kokich Clark Kokich has been deeply involved in the digital marketing space since joining Avenue A in the summer of He is also the author of a fabulous new book called Do or Die.

Clark Kokich | Fast Company

Work Life Hey Marketing Team: Daily view sample Sign up A valid email vo is required. Design Recommender The 7 best tools for making your most productive year yet Co. Clark Kokich has been deeply involved in the digital marketing space since joining Avenue A in the summer of Under his leadership, the company grew to become one of the largest and most influential interactive agencies in the world.

Please upgrade your browser. Mark Ramsey is a veteran media strategist, researcher, and trend-maker who has worked with numerous media, publishing, and digital brands It gave them a real advantage. By signing up you agree to our privacy policy.


Marketing Dive Topics covered: Android and Kindle Fire versions are planned for release after the first of the year. Text, audio, video, all integrated with some knowledge about who that person is at the other end of the communication?

Clark Kokich

Follow Razorfish on Twitter at razorfish. With a demonstrated commitment to innovation, Razorfish continues to cultivate our expertise in Social Influence Marketing, emerging media, creative design, analytics, technology and user experience. So there are still companies like Amazon and some specialty retailers that have done iokich solely online, but the real advantage clrk to the companies that have been able to integrate online and offline retail.

His is currently focused on working with a number of key clients, as well as leading strategic initiatives across a range of issues.

You can opt out anytime. Do you see that changing any time soon? He graduated from the University of Oregon. The book provides several real-life examples of enlightened companies who prioritized doing over saying, and the bottom-line success that followed.

It also includes case studies detailing the thinking behind innovative work from Virgin America, Nike, Volkswagen, MillerCoors and others. FR VivaKi, a global digital knowledge and resource center. It also explains how the reader can apply these same principles to his business.

That happens in every kokic that has a long history of generating cash in a traditional world. Do or Die is the first full-length business book to be published as an iPad app. Adobe Flash Player version 9 or above is required to play this audio clip.

Razorfish’s Clark Kokich: Radio must “Do or Die” – Part 1 | Mark Ramsey Media LLC

Do or Die outlines a clear strategy for businesses to survive and thrive in a world kojich never-ending technological change. Design What Apple needs to fix in and beyond Co. Once you really realize what those tools allow you to doyou start thinking less about what can I say to my customers and more about what can I do for my customers? Broadcast is, in a way, a very intimate medium; you have very strong relationships with customers either at the program level or at the station level depending on what kind of organization you run.


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How do broadcasters navigate this transition from say to do? Now the only ones doing well at all are the ones that have kokicj able to integrate both online and offline experiences. This is one of the most important interviews you will watch, read, or listen to this year.

Razorfish’s Clark Kokich: Radio must “Do or Die” – Part 1

Get Marketing Dive in your inbox The free newsletter covering the top industry headlines Email: He is a popular speaker, bringing his unique perspective on the future of marketing to business audiences in North America, Europe, and Asia. Download the latest version here. Design The 15 coolest interfaces of the year. Please select at least one newsletter. It is currently available exclusively as an iPad app.