The premise of Tony Fry’s book, that our unsustainable ways cannot continue, is not new, but his argument to do so and the essential conditions necessary for a. Design Futuring has 25 ratings and 1 review. Frank Sloth said: As part of a course on Sustainable Cities I did a book review of Fry’s Design Futuring. I. Design futuring: sustainability, ethics and new practice /‚Äč Tony Fry. Sustainable Design is now a buzzword both among professionals and scholars.

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Design Futuring: Sustainability, Ethics and New Practice

To include a comma in your tag, surround the tag with double quotes. Skip to content Skip to search. Physical Description ix, pages: Language English View all editions Prev Next edition 2 of 7. Check copyright status Cite this Title Design futuring: Also Titled Dry, ethics and new practice.

Author Fry, Tony, author. Subjects Design — Environmental aspects. Economic development — Environmental aspects.

Environmental policy — Economic aspects. Target Audience Adult Summary Sustainable Design is now a buzzword both among professionals and scholars.

Design Futuring & Tony Fry

The pressing challenge of balancing ethical, political, social and ecological concerns requires a new type of business practice which recognises designs importance in overcoming a world made unsustainable. However, though climate change and resource depletion have influenced the theorising of Design, no coherent blueprint exists for Design as an ethical and commercial practice.


This book aims to systematically map out this new terrain. Illustrated throughout with international case material, it presents the authors groundbreaking ideas in a coherent framework, focusing specifically on the ways in which concerns for fuguring and sustainability can change the practice of Design for the 21st Century.

The implications of Design Futuring – the first foundational text in sustainable design extend far beyond Design courses and professional practice and will desivn invaluable also to students and practitioners of Architecture, the creative Arts, as well as Business and Management. Contents Preface Introduction I. Rethinking the context and practice of design 1.

Understanding the nature of practice 2. Understanding the directional nature of design 3. Imperative and redirection 4.

Design Futuring: Sustainability, Ethics and New Practice by Tony Fry

Design as a redirective practice 5. Reviewing two key redirective practices 6. Futuring, redirective practice, development and culture II. Strategic design thinking 7. Unpacking futuring – the self, community, culture and ethics futuriing. Methods of change 1 – platforming, return briefs and new teams 9. Methods of change 2 – designing in time Futuring and learning the new from the past Designer as redirective practitioner – new roles beyond design III. Design, sustainment and futures Futuring against sustaining the unsustainable Sustainment and a new epoch of humanity Picturing economic and cultural futures Sustainment by design – ‘dig where you stand’ Challenges of sustainment and futuring – a review of change agents Notes Select bibliography Index.

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