Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code. The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Rapaille has used the Culture Code to help Chrysler build the PT revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first .

Author: Kisida Meztirn
Country: Bhutan
Language: English (Spanish)
Genre: Automotive
Published (Last): 1 June 2008
Pages: 327
PDF File Size: 1.48 Mb
ePub File Size: 7.17 Mb
ISBN: 688-2-25576-990-3
Downloads: 25885
Price: Free* [*Free Regsitration Required]
Uploader: Akinohn

Frankly, several of the “codes” and facts he claims seem doubtful. I wish he would write a book describing culture codes of other countries like China, Israel, Australia, oh, just every country in world! Start reading The Global Code on your Kindle in under a minute. Sherry No preview available – If you tap into the cultur, you can use it to sell a product.

Clotaire Rapaille, The Culture Code | Business English

It’s a fascinating read. His beliefs in how powerful the reptilian brain are in how we function are also thought provoking. Explore the Home Gift Guide. Books by Clotaire Rapaille. What makes us live, rapxille, even love as we do? It describes fundamental clues to “align” our products and services according to this perspective. The more and more I xulture into the book I found myself wanting the author to go a bit deeper than scratching the surface.


I just think that the level of “royalty” described and the author’s clear appreciation of the “rich and noble” is a bit too much. Not only in age, but also in the things we love – fast food, blue jeans, loud and violent movies, Coca Cola, Nike, etc. Overall, I think this is an interesting and enjoyable book which provides meaningful insight into various cultures, especially American culture, so I recommend it to anyone with an interest along those lines.

The Best Metal of Add both to Cart Add both to List.

Follow the Author

Clootaire light of this, I’m gonna say he doesn’t need to shoulder the burden of proof any further. Deep down, it is a caricature of American consumer culture, a pop spectacle, and a sublime example of reductionism.

ComiXology Thousands of Digital Comics.

I doubt I’ll even bother rapailoe it. Codes are everywhere, imbuing everything with meaning. This makes his conclusions and predictions seem to come out of nowhere. If this is true, then it must be that cultures change inter-generationally. Jan 29, Gayle rated it it was amazing. Building on seven years of research, Rapaille analyzes how this new mindset rapxille taken hold in various regions, and how marketers and service providers can tailor their offerings and marketing accordingly.


And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all. The narration is very subjective. It is hard to put down.

Read more Read less. I think Rapaille frequently oversimplifies. His discoveries have been eye-opening — for marketers at first, for cultural experts later, and for many of us still today.

Please try again later. Get fast, free shipping with Amazon Prime.

His skills were ideal for getting past the answers from the conscious cilture “alibis”, which also matter so often garnered in market research, and delving into what he calls “the reptilian mind,” where the earliest experiences are recorded, as well as the emotions attached to them. These guiding principles have been used in auditing organisational cultures and in stakeholder interviewing for a long time. The Growing Pains of an Adolescent Culture: